About — RuutDev

Who We Are

Not a template shop.
A development partner.

RuutDev was founded with one belief: every business deserves a digital presence that actually works. Not a dragged-and-dropped template, not a generic design — a real product, built for your specific goals.

We work with small businesses, startups, and entrepreneurs in the USA and Venezuela who need more than just a pretty page. They need something that converts, performs, and scales with them.

We help clients choose the right path for their stage: a lower-upfront monthly website plan or a one-time investment for a more ownership-focused build.

Start Your Project

Founder

Johan Tovar

Developer & Creative Director

Based in Florida, USA
Full-stack web & software development
AI integrations & automations
Bilingual — English & Spanish
+1 (407) 694-6371
helloruutdev@hotmail.com

Our Values

How we approach every project

Transparency First

Fixed scopes, clear pricing, written proposals. You always know what you're getting and what it costs before work begins.

Speed Without Sacrifice

Free demo in 48 hours. Full projects in days, not months. Fast delivery is built into the way we work — not an exception.

Built for Your Business

We don't sell one-size-fits-all solutions. Every project is designed around your specific audience, goals, and workflow.

Long-Term Thinking

We build things that scale. Whether you grow or pivot, your digital foundation should be able to grow with you.

Clean Code, Fewer Problems

Professional, maintainable code means fewer bugs, faster updates, and lower maintenance costs over time.

Real Communication

You always have direct access. No tickets, no automated responses — just a real conversation when you need one.

Our Process

Simple, fast, no surprises

From first conversation to a live product in days, not months.

Discovery Call

We talk about your business, your goals, and what you need. No jargon. Just a real conversation about what will work.

Scope & Recommendation

We recommend the right monthly plan or buyout path, clarify the scope, and make sure the commercial model fits your goals before development starts.

Proposal & Scope

You receive a written proposal: exact price, timeline, and scope. No surprises. You approve before we start.

Build & Review

We build your project in stages. You review, give feedback, and we refine until everything is exactly right.

Launch

Your product goes live with domain, hosting, and proper optimization. Ready to work for your business from day one.

Ongoing Support

Optional maintenance plans keep everything running. Or take full ownership — your call.

Where We Work

Two markets, one team

United States

Based in Florida, we serve small businesses, startups, and entrepreneurs across the US looking for custom development without agency overhead. All payments in USD via Zelle, PayPal, or bank transfer.

Venezuela

We understand the Venezuelan market — its challenges, its opportunities, and its pace. We work with local businesses ready to build a real digital presence and compete seriously online.

Testimonials

What our clients say

"We had no online presence before. RuutDev built us an amazing page in just a few days and we're already getting new customers through it. The free demo was key to convincing us."

Carlos Mendoza

Restaurant Owner · Caracas, VE

"Super professional and fast. They delivered exactly what I needed for my barbershop. The online booking system reduced my phone calls and my clients love it."

Miguel Torres

Barbershop Owner · Orlando, FL

"What I liked most was seeing the demo before paying. I could see they knew what they were doing and the final result exceeded my expectations. Highly recommended."

Ana González

Clinic Director · Miami, FL

Let's work together

Ready to build
something real?

Tell us what you need and we'll recommend the right monthly plan or ownership-focused build.

Start Your Project Message on WhatsApp

Built on craft,driven by results

Not a template shop.A development partner.